Started in the music business as Manager International Music with CBS Gramophone Records & Tapes India Ltd. in 1987
Worked with Magnasound India Ltd, Virgin Records India Pvt. Ltd, Saregama India Ltd and Onmobile Global Ltd
Handled portfolios across divisions including International Music, Sales, Marketing, A&R, New Media, Publishing and Concerts
Launched the careers of artistes like Baba Sehgal, Daler Mehndi, Shaan, Colonial Cousins and many more. Credited with being the best A&R executive in the music industry and one of the prime founders of the Indian pop music business
Has been on the boards of the two music industry bodies, viz. the Indian Performing Rights Society (IPRS) and Phonographic Performance Ltd (PPL)
Conceived collaborations between Sonu Nigam and the City Of Birmingham Symphony Orchestra (CBSO) and Rahat Fateh Ali Khan and the CBSO, both for Saregama India Ltd.