Managing Director

Started in the music business as Manager International Music with CBS Gramophone Records & Tapes India Ltd. in 1987
Worked with Magnasound India Ltd, Virgin Records India Pvt. Ltd, Saregama India Ltd and Onmobile Global Ltd
Handled portfolios across divisions including International Music, Sales, Marketing, A&R, New Media, Publishing and Concerts

Launched the careers of artistes like Baba Sehgal, Daler Mehndi, Shaan, Colonial Cousins and many more. Credited with being the best A&R executive in the music industry and one of the prime founders of the Indian pop music business
Has been on the boards of the two music industry bodies, viz. the Indian Performing Rights Society (IPRS) and Phonographic Performance Ltd (PPL)
Conceived collaborations between Sonu Nigam and the City Of Birmingham Symphony Orchestra (CBSO) and Rahat Fateh Ali Khan and the CBSO, both for Saregama India Ltd.

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Anand Prasad has over 30 years in the music business. He started out as a sound engineer at the famed Western Outdoors Recording Studio in south Mumbai. He then went on to work with NFDC as a film production manager, managing their home productions for directors like Sudhir Mishra, Aparna Sen and Mrinal Sen. He was part of the start up team of the music label Magnasound. He worked with Music Today, where he produced classical repertoire and then joined Sony Music as their A&R head.

He was the conceptualizer and producer for Ustad Sultan Khan’s ‘Piya Basanti’ and launched the pop artist KK’s career in the indie pop scene with his debut album ‘PAL’

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Director Legal

Supreme Court Advocate
Managing Partner with JNA Law Advocates
Was Counsel for the Indian Phonographic Industry (IPI) in the 1990s
Was on the Government of India’s Copyright Enforcement Advisory Council
Was on the government’s Core Group of advisors on the 2012 Copyright Amendment

Has represented clients from the music industry from labels like Magnasound to artistes like Gurdas Maan and Shubha Mudgal

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An advertising industry professional with over a decade in the business
Has worked in Client Servicing with India’s leading advertising agencies including J. Walter Thomson, Rediffusion DY&R and Chaitra Leo Burnett
Was on the account of several leading brands including Citibank, Pepsi, Colgate, Camay and many more
Worked with Shadow Films, a production house, making advertising commercials